So Saturday I went to the Susan G. Komen Race for the Cure in downtown Detroit. My friend Robin wanted someone to walk with and for a good cause I was game.
I don't want to offend anyone, and my following comments are not against the men and women that have had breast cancer, their families, etc. They were the reason I walked and it was very emotional for me. So here goes:
First of all, I had to pay a $40 entry fee just to walk the 5k. If I had $40 I would have gladly donated, however, I could only afford $20. I went to this event for what it stood for - the survivors and the memory of others that fought this disease. Robin had to loan me $20 so I could at least get a number. Over 30,000 people showed up to this event. So $30 per person ($40 if you sign up on the walk day) that's over $900,000. Ok, so figure most of these people got donations - you have to figure that they easily made over 1 million dollars that day. What blows my mind is that most of this money goes to underwrite the event and to raise awareness. It's not used for the scientific research needed. In the past 25 years, we are not any closer to a cure.
The vendors. I think it's great that companies donate for this cause. The vendors passing out their products seemed more like a marketing ploy. Example - pink snack bags of Sunchips. The marketers are hoping that if you eat the bag and like them, you'll go to the store and buy them. The pink marking on the bag is an extra incentive for you to buy. Waiting to walk Robin and I could have wandered around, but we decided to wait until after the walk to check out the vendor tents. After we finished, the vendors were packed up. I could have used some Sunchips after 3 miles of walking.
Overall the event was like a Monet. From far away it looks fantastic, but up close it's a big jumbled up mess.
I have to give credit to the person that came up with the Pink campaign. It is giving awareness to a deadly form of cancer. At the same time, I feel like wearing pink is the cool thing to do. Reminds me of those songs for the starving kids in Africa. All the celebrities were behind it because it was the in thing.
What about heart disease? I heard it kills 10 times more women than breast cancer. Or what about lung cancer? 2 times more. I guess lungs just aren't sexy enough.